Take vision and sound to the next level with Cognitive Processor XR. Our revolutionary processor on Sony BRAVIA XR TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analyzing images to give real life depth, extraordinary contrast and beautifully vivid colors. Pairing our OLED panel with XR OLED Contrast Pro, this TV boosts color and contrast in bright areas so you can enjoy unprecedented pure blacks and peak brightness. Combined with Cognitive Processor XR, it enhances pictures in the same way as your eyes focus so you won't miss a single detail in dazzling light or deep shadow. Acoustic Surface Audio＋ uses special actuators to turn the screen into a multi-channel speaker. You'll hear sound that precisely matches what’s on screen with pictures and sound in total harmony for a truly immersive experience. With hands-free voice control built into Google TV, you can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch by saying, "Hey Google, what should I watch?". Even get answers on screen, control smart home devices, and more. XR OLED Contrast Pro boosts color and contrast in bright areas for exceptionally realistic pictures defined by absolute pure blacks and peak brightness. With a temperature sensor and high luminance panel, this OLED TV utilizes our Cognitive Processor XR to detect screen temperature and precisely control light so pixels in bright areas are illuminated simultaneously. Powered by our Cognitive Processor XR, XR Triluminos Pro enables A80K to access over a billion colors and reproduce each one with the subtle differences seen in the real world. Together with our wide color gamut panel and human-centric processor, it can detect color from saturation, hue and brightness to deliver natural shades in every detail. With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. Powered by our Cognitive Processor XR, XR OLED Motion combats blur by detecting and cross analyzing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences. Watching TV from the sides is now as satisfying as from the center. Our self-illuminating OLED panel keeps colors consistent and true, wherever you're watching. Sound comes directly from the screen with Acoustic Surface Audio+. Triple actuators behind the TV vibrate to create acoustics that move with the picture. Two actuators on the sides also improve high frequency sound with clear and natural dialogue. Left and right subwoofers boost bass for immersive sound at home. With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Our BRAVIA XR TVs are also compatible with Dolby Atmos. Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it and enhances its clarity.