Judged by a panel of 41 independent designers, design professors, and specialist journalists, the X940/930D series received a distinction for outstanding product design at the 2016 Red Dot Awards.
Our most beautiful 4K HDR TV
Watch the video and see how this beautifully designed TV with an innovative Slim Backlight Drive™ gives you exceptional picture quality with incredibly slim styling.
Unlocking the window to reality
The X93D creates a new type of immersive viewing experience, making you feel like you're right there in the moment. Discover the inspiration behind the next generation of Sony TVs.
Uncover the detail with 4K HDR
4K High Dynamic Range
For the ultimate in picture quality, this TV pairs the brilliance of 4K clarity with the brightness, color, and detail of High Dynamic Range (HDR). Previously hidden areas of dark shadow and sunlight are now full of clarity and detail.
4K PROCESSOR X1™ Adding 4K magic into every scene
Our advanced image processing engine performs thousands of adjustments every second to dynamically enhance resolution, color and brightness, taking every scene to the vividness of 4K and beyond.
Images are sharpened and refined in real time, using advanced noise reduction, detail enhancement and upscaling technology to achieve remarkable clarity.
Colors are as rich and vivid as nature's own thanks to the TRILUMINOS™ Display and advanced color processing technology.
Experience more life, more texture and more energy in every scene with brighter highlights, deeper blacks, and more natural tonal gradation.
A masterpiece of design
With uncompromising pictures and a super slim design, it upgrades your living room and demands to be admired. Clever cable management keeps wires out of view and you can mount it close on the wall like a picture frame.
A world of possibilities
Find all the entertainment you can dream of, faster than ever. From movies and TV shows to thousands of apps, Sony's Android TV brings you everything in an instant.
Access everything fast
Find everything you love, whether broadcast or via the Internet, using the content bar or voice search.
Send movies and music from your smartphone to your TV with Google Cast™ and use your phone as a remote control.
Thousands of apps
Enjoy a huge range of apps from Google Play, including YouTube™, Netflix, games, and more on the big screen.
Our 2016 Android 4K TVs are recommended by Netflix
Netflix have created an easy way for you to identify TVs with better performance, easier app access, and new features that make for a better smart TV. Netflix Recommended TVs help you enjoy popular shows and movies with a dedicated button and voice control.
TV How-to videos
Got questions about how to set up and use your TV? Or how to connect it to other equipment? Our video tutorials will take you through step by step.