VectorUSA Partners With ADI to Streamline Business Processes
For decades, IT/AV convergence was an industry buzzword, describing the intersection of traditional audiovisual integration and all those devices that lived on the network. Today, it’s practically impossible to discuss AV without exploring the IT implications. But there’s another discipline that is equally intertwined with AV: physical security.
The convergence of IT, AV and physical security has led many integrators to offer all three services. Curtis Paradzick, vice president of sales for technology solutions company VectorUSA, says, “Our mantra is, ‘If it’s on the network, we need to know it.’”
Whether your business started in the world of AV, security or — in the case of VectorUSA — IT, you can expand your profitability and grow your customer base with a multi-pronged approach. But it takes the right personnel, marketing and strategic distribution partnerships to make it work.
“If you’re going to get into the unknown,” Paradzick says, “[you had better] find a partner, typically through distribution, to help you through it…to advise you.”
With help from ADI Global Distribution, VectorUSA has expanded to cross-market successfully across IT, AV and security, as well as other fields. “ADI is extremely flexible, extremely business-oriented and a very good partner,” Paradzick says.
“If it’s technical infrastructure of some sort, VectorUSA can design it, architect it, deploy it [and] manage it,” General Manager Chase Zukerman says. “That’s an advantage for us over a point solution or a more niche player that only does AV, or only does wireless, or only does physical security.”