Unconditionally Beautiful

Designed for every place, at every moment, from every angle

World's No.1 TV
brand
14 years running

Your home, unlimited possibilties

360 All Round Design

Enjoy the view of your TV from all angles-and we don't just mean the screen. The Serif looks beautiful from front to back, side to side, and can elegantly decorate any space.

Unlike conventional TVs, it doesn't belong next to the wall

Detachable Floor Stand

Place The Serif anywhere in the room. It comes with an elegant easel stand that perfectly pairs with its stylish frame. Perfect for smaller spaces, the option to remove its legs makes it all the more versatile.

New ways to enjoy content

NFC on TV

When you need some music, just tap and listen.

Bring more than a billion colors to life

100% Color Volume with Quantum Dot

With 100% Color Volume, Quantum Dot Technology delivers over a billion shades of color that stay true-to-life without washing out at any level of brightness.

Fits perfectly wherever you put it

Timeless, versatile design'I' Shaped Design

The iconic "I' shaped design, packaged in a slim frame turns The Serif into a statement piece in a way that no other TV can. The capital 'I' presents a bold look that's certain to catch the eyes of any beholder.

Here's how to install it

No tools? No problem

Transform the Serif by simply attaching or detaching the stand with just your hands.

Plus, some tips to hide the cables

Neatly manage all your cords for a clean look behind the back cover.

Exclusive Patterns

Specially created for The Serif by Ronan & Erwan Bouroullec, the new Ambient Mode+™ features two patterns inspired by the beauty of the natural world around us-a beautiful leaf and a textured fabric.

Beyond the black screen

Ambient Mode+™

Watch your TV virtually disappear into the walls of your home. Ambient Mode+ mimics the wall behind it and elevates your space by turning the screen into décor, artwork, the weather, today's headlines, and more.

Seamless connections

The Serif can be the center of a more convenient, connected lifestyle. It integrates seamlessly with smart speakers and mobile devices.

Mirrors all your experiences

All your devices, connected in seconds and in simpler way.

AirPlay 2

The Serif works with AirPlay 2, so you can effortlessly play movies, shows, music and photos on the TV right from your iPhone, iPad or Mac.