More than a billion shades of our most phenomenal quantum color and our best full array backlighting redefine luxury viewing. Exquisite design with clutter-free cabling and Ambient Mode transform TV into purposeful canvas. Push the boundaries of color with proprietary Quantum Dots, over a billion shades, and 100% color volume - all reserved for our flagship QLED TVs. The secret behind color is it may fade in bright scenes; QLED TVs with 100% Color Volume rejuvenate color in challenging content for a brilliant visual experience. The pinnacle of QLED innovation with our best Direct Full Array LED and an anti-reflective screen that delivers our most pristine detail and depth. Get pinpoint precision lighting for our best picture in a panel flooded with our most precise backlights that intermingle brilliant brights and deep blacks for a stunning effect. Our maximum High Dynamic Range experience powered by HDR 10+ is engineered exclusively for the Q9 to deliver our most premium picture.